Lyly-Strap is not just a Finnish product; it embodies Finnish ingenuity, quality, and responsibility. And now, it proudly carries the Avainlippu symbol (Key Flag symbol).
But what does the Finnish origin of Lyly-Strap truly mean in practice?
About the Key Flag (Avainlippu) Symbol
The Key Flag symbol is a registered collective mark of the Association for Finnish Work. It can only be granted to products manufactured in Finland, with a domestic origin level of over 50%. The symbol is the 5th most respected brand from all the brands in Finland in 2024. You can find more info about the Avainlippu from here.
Finnish Design and Development
Lyly-Strap’s product development takes place entirely in Finland – and it is a fully Finnish innovation. The product was ideated and designed by a retired couple from Jämsä, for whom skiing is a way of life. Read more about their story here.
The design process focuses not only on practicality but also on high-quality materials suitable for Nordic conditions.
Manufacturing in Finland
Lyly-Strap is produced from start to finish in Finnish workshops that leverage local expertise. The production chain includes skilled Finnish professionals, from manufacturing to quality control. This ensures not only premium quality but also supports Finnish jobs and businesses.
The Significance of Finnish Origin for Consumers
In addition to the Flag Key symbol, Lyly-Strap’s Finnish origin is evident in many ways.
Consumers can trust that the product meets Finnish quality standards and supports responsible consumption. It is designed to withstand use in demanding Nordic conditions, whether it’s rain, snow, or being in storage in summer.
By Choosing Lyly-Strap, You Support Nordic Work
When you choose Lyly-Strap, you not only get a durable and stylish product – you also support Nordic labor and local expertise. This choice promotes the Finnish economy and environmentally responsible practices.